Sweet Neapolitan Treat Everyone Loves
If there’s one pastry that feels like biting into a cloud, it’s the Fiocco di Neve. Soft, pillowy, and impossibly light, this little “snowflake” has a delicate brioche shell dusted with powdered sugar. Inside, a dreamy mascarpone-and-cream custard practically melts on your tongue. You take one bite, and suddenly you understand why people line up early just to grab a fresh batch.
At first glance, it looks very simple, but it’s all about contrast. The dough is tender and airy, while the center is cool, smooth, and velvety. It’s comforting, but also luxurious. It’s unmistakably Italian, the kind of pastry that feels effortless, elegant, and soul satisfying.
A Modern Classic Born in Naples

Unlike many Italian pastries with centuries of history, the Fiocco di Neve is a modern icon. Like many culinary legends, it was born from creativity, craftsmanship, and a touch of bakery magic. It was created by Pasticceria Poppella, a beloved bakery in Naples’ historic Rione Sanità. Owner Ciro Poppella introduced the Fiocco di Neve in the early 2010s.
Soon, this humble-looking pastry became a viral sensation. Neapolitans are fiercely loyal to their pastries, sfogliatelle, babà, zeppole and they don’t let newcomers in easily. Yet the Fiocco di Neve won them over almost instantly.
Flavor That Keeps Fans Coming Back
The charm lies in its simplicity done perfectly. No flashy decorations, no complicated shapes, just a perfectly risen brioche, a whisper of sugar, and a filling so silky it makes you close your eyes after the first bite.
It’s light as a feather, yet incredibly satisfying. Today, bakeries across Italy and even abroad make their own versions. Still, the original from Poppella remains the gold standard.
Typical Ingredients
Brioche Dough
All-purpose flour or strong bread flour
Sugar
Whole milk (lukewarm)
Butter (softened)
Eggs
Active dry yeast or fresh yeast
Salt
Lemon zest or vanilla (optional, for aroma)
Cream Filling
The filling is the heart of the Fiocco di Neve—light, silky, and slightly sweet.
Mascarpone cheese
Fresh cream (heavy/whipping cream)
Ricotta (often sheep’s milk ricotta for flavor)
Sugar or powdered sugar
Vanilla extract or vanilla bean
A touch of orange zest (optional, but traditional in some versions)
Finishing
Powdered sugar for dusting (to create the “snow” look)
Serving
Fiocco di Neve is best enjoyed fresh and slightly chilled. The brioche should be soft and tender, while the creamy filling remains light and silky. Serve them on a platter or individual plates, dusted with powdered sugar for that signature “snowflake” look.
Pair with beverages: These pastries are perfect with a cup of espresso, cappuccino, or a delicate tea. The creaminess of the filling balances beautifully with a warm drink.
For special occasions: Garnish with a few fresh berries, a sprinkle of finely chopped nuts, or a drizzle of chocolate for an elegant presentation.
Let Fiocchi di Neve sit at room temperature for 5–10 minutes before eating. This slightly softens the filling and enhances its melt-in-your-mouth texture.
Storage
Because Fiocco di Neve contains a delicate cream filling, proper storage is important to maintain its soft, pillowy texture and fresh flavor.
Refrigeration
Store the pastries in an airtight container in the refrigerator. They are best enjoyed within 24–48 hours for optimal taste and texture. Keep them upright to prevent the filling from leaking or becoming uneven.
Do Not Freeze After Filling
Freezing is not recommended once the pastries are filled, as the cream may separate and the brioche may become soggy.
You can freeze the unbaked or baked brioche shells in advance and fill them fresh on the day of serving.
If you plan to serve the pastries at a party or gathering, assemble and fill them just a few hours before serving for the freshest, most impressive results.

